Opening a bank in a small resort community is not an easy feat. Growing to the number one rated bank within ten years is quite a financial accomplishment. We’ve been the creative marketing partner for Yampa Valley Bank since 2010. And we like to think that we had a small part in making that growth happen.
Yampa Valley Bank
Building the brand for a beloved community bank for over a decade.
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Brand strategy and messaging.
By partnering with Yampa Valley Bank from the outset, we were able to quickly establish consistent and professional branding and messaging, and share it with the local communities that YVB serves. This was the first step in creating visual awareness in all the places and spaces that existing and potential customers frequent. From traditional service brochures and internal bank marketing assets, to digital, video and print campaigns, we created a connected brand approach that helped Yampa Valley Bank establish itself in the community.
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Campaign concept development.
We helped to establish a friendly, welcoming, and people-centered voice for Yampa Valley Bank that supports the passions of customers—and the community. Today, YVB is known as the only locally-owned and community-invested bank. The brand’s overarching message, “We Bank On People,” is at the heart of all marketing efforts, supported with carefully selected local photography.
Print campaign samples, including local event-specific examples.
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Community outreach through video and digital.
The Yampa Valley Bank team has a genuine desire to make a difference in the lives of their customers and within the community. So we helped create the “We Build Community” initiative to share the success stories of local businesses and organizations, supported by their partnership with Yampa Valley Bank. A series of six profiles, the video and digital series highlights local entrepreneurship endeavors and nonprofit initiatives that have blossomed into thriving, community-serving cornerstones. Our team created and managed all aspects of production, from storyboarding to final editing, and developed the supporting digital outreach campaign elements.
Click the thumbnails below to watch a few selections from the campaign.
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Growing strong for over a decade.
Yampa Valley Bank continues to grow, and continues to support our local communities. Both branches have been voted the #1 bank every year for more than 12 years. Even with large financial institutions competing in this small resort market, YVB still comes out on top. If you’re a local and you want to give back to your community, Yampa Valley Bank is your partner to do just that.