UCHealth

In 2014, we had just rebranded Yampa Valley Medical Center, a small community hospital in Steamboat Springs, Colorado, when a merger with a fast growing regional healthcare organization came into play. With the local community just getting used to a newly built hospital and the new branding that came with it, a pivot to create a smooth transition to a new name, branding and messaging was quickly on the horizon.

Having viewed our previous work in the industry, UCHealth asked us to partner with their Denver-based marketing department to help create materials and messaging to connect with the local communities that UCHeath was soon to be serving, sharing the new healthcare options and benefits that would be available to them. From photography, print, and digital campaigns, to service brochures and landing pages, we have been honored to be a creative partner for UCHealth.

Sharing patients’ stories.

We were part of the strategic and creative team that developed a campaign featuring UCHealth patients. This testimonial campaign highlighted Colorado residents, thriving and sharing their inspirational journeys.

Multi-state patient education.

Throughout our partnership, we have been responsible for taking established UCHealth branding and messaging and carrying it through all patient education materials that are distributed throughout all UCHealth-owned community hospitals and clinics in Colorado, southern Wyoming and western Nebraska.

Outreach through digital.

From male-focused healthcare issues to breast cancer awareness, we have worked with UCHealth to create a variety of audience-driven digital and pay-per-click campaigns, bringing awareness during specific months designated for various healthcare issues.

A decade of helping.

Today, that local community hospital, now named UCHealth Yampa Valley Medical Center, is recognized as one of the Top 20 Rural and Community Hospitals in America. And our partnership continues, creating all regional patient education materials within the UCHealth network, along with working on larger creative campaigns, all in the name of improving lives through a focus on health, wellness, and preventive healthcare.